Swalane Beauty

Branding / Logo Design

Design: Shiho Sugita

Objective

Create a new logo for rebranding using negative space.

Brand Overview

Brewery Name: Swalane Beauty
A well-established cosmetic brand with 50 years of history is now updating its logo to expand its customer base to a new, younger generation.
They feature a swan, a “symbol of love” with an image of “beauty” and “elegance. The brand’s vision is to maintain eternal elegance and beauty through its products and to bring out the genuine suppleness that shines from the inside.
The price range is high.

Creative Strategy

I elaborated the brand identity and position details as much as possible to make the logo design compelling.

Based on the identity, I created it with a calm, sophisticated, and modern feel. The use of many curves creates a feminine feel. Simple and skinny lines created a clean look regardless of the size or printing materials.