Skate Board
Graphic Design
Design: Shiho Sugita
Objective
Create new skateboard designs for Polar Skate Co.
Target Audience
- Skateboarders from all over the world, especially young people.
- People looking for something different, like 90’s style, sophisticated, minimalist design and art.
Creative Strategy
The concept is a minimalistic, artistic, and sophisticated design adapted to their brand identity by considering the brand’s past works. The motif is the zodiac sign, so it can express the owner’s personality and identity more, like the clothes they wear.
