Fruew
Branding / Packaging Design
Design: Shiho Sugita
Objective
Branding the product and designing the cans, carrier, and invitation card to introduce a new beer product launch
Business & Product Overview
- Brewery Name: Palette Brewery
- Product Name: Fruew (Fruits + Brew)
- Other: Smoothie beer brewed with fruits produced in Canada.(Flavour: Peach, Strawberry, Wild Grape)
What is a smoothie beer?
A smoothie beer is a beer in which a large amount of unfermented fruit puree is added to beer to create a mouthfeel and taste similar to a fruit smoothie.
The taste is very rich and pulpy, with a smoothie-like appearance, which reflects the actual colour of the fruit.
Creative Strategy
A watercolour texture was proposed to match the smoothie beer, a beer full of pulp. The purpose is to visually convey the fresh and lush fruit image of the fruit. Based on past statistics showing that relatively women favour smoothie beers, the design direction of the beer was more female-oriented. Organic shapes and a round shape convey a soft feeling.
Smoothie beer is a drink to indulge in on a weekend afternoon while chatting with friends on the balcony. The mellow design celebrates that time.
Printing Techniques
Unique Point is a UV coating applied to the surface to attract the viewer’s attention with a subtle shimmer. It is placed over the logo and watercolour and looks like water drops or bubbles. This process also gives a sleek impression.
