Advertising

Cereal Advertising Advertising / Packaging Design Art Direction: Shiho Sugita / Design: Shiho Sugita Overview Cereal sales have dropped by 30%, with Kellogg’s experiencing a 10% decrease in recent weeks. Reasons include time constraints, competition from alternatives like yogurt, and concerns about sugar content. Consumers seek protein-rich breakfast options for greater satisfaction, reflecting a broader […]

Ad Series – Air France Advertising Art Direction: Shiho Sugita / Design: Shiho Sugita Overview We live in incredible times characterized by fundamental changes in how we purchase, consume, and make decisions. While traditional print remains important to brands, the latest innovative software technologies and infrastructural advancements give rise to digital, ambient communication pieces. Air