Album Jacket Graphic Design Design: Shiho Sugita Objective The project I worked on involved remaking album jackets for artists. Design Concept Visual Elements The idea is to create a composition that reflects the inspiration behind the artist’s songs and lyrics. Incorporating organic objects would be a fitting choice to achieve this. In particular, the upward-facing […]
Taste of Japan App Design Design: Shiho Sugita Overview This app provides a comprehensive collection of Japanese recipes, ranging from traditional dishes to modern home cooking. Objective Many people are only familiar with sushi and tempura when it comes to Japanese cuisine. However, making Japanese food at home may seem difficult for some as they
Cereal Advertising Advertising / Packaging Design Art Direction: Shiho Sugita / Design: Shiho Sugita Overview Cereal sales have dropped by 30%, with Kellogg’s experiencing a 10% decrease in recent weeks. Reasons include time constraints, competition from alternatives like yogurt, and concerns about sugar content. Consumers seek protein-rich breakfast options for greater satisfaction, reflecting a broader
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Sake Note Editorial Design Design: Shiho Sugita Objective Make a concept for a new magazine and design a page layout according to the concept. Magazine Overview This magazine is published four times yearly and focuses on Japan’s most popular alcoholic beverage, sake. The publisher is Sake World Canada, a sake importer. The magazine features a
Marage Editorial Design Design: Shiho Sugita Objective Make a concept for a new magazine and design a page layout according to the concept. Magazine Overview It’s a lifestyle magazine issued by a Toronto-based publishing company. It covers a wide range of themes, from features related to Toronto and Canada to global trends and culture, and
Ad Series – Air France Advertising Art Direction: Shiho Sugita / Design: Shiho Sugita Overview We live in incredible times characterized by fundamental changes in how we purchase, consume, and make decisions. While traditional print remains important to brands, the latest innovative software technologies and infrastructural advancements give rise to digital, ambient communication pieces. Air
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Skate Board Graphic Design Design: Shiho Sugita Objective Create new skateboard designs for Polar Skate Co. Target Audience Creative Strategy The concept is a minimalistic, artistic, and sophisticated design adapted to their brand identity by considering the brand’s past works. The motif is the zodiac sign, so it can express the owner’s personality and identity
Fruew Branding / Packaging Design Design: Shiho Sugita Objective Branding the product and designing the cans, carrier, and invitation card to introduce a new beer product launch Business & Product Overview What is a smoothie beer? A smoothie beer is a beer in which a large amount of unfermented fruit puree is added to beer
Swalane Beauty Branding / Logo Design Design: Shiho Sugita Objective Create a new logo for rebranding using negative space. Brand Overview Creative Strategy I elaborated the brand identity and position details as much as possible to make the logo design compelling. Based on the identity, I created it with a calm, sophisticated, and modern feel.
